Publications

Academic papers

  • Reutskaja Elena, Iyamabo Jeremiah, Raghubir Priya & Gallo Íñigo. Price-Denomination Effect: Choosing to Pay with Denominations that Match Product Price. Frontiers in Psychology (Cognition). doi: 10.3389/fpsyg.2020.552888

  • Iyamabo, Jeremiah, Ndukwe, G. and Otubanjo, Otubanjo B. (2013), Building Telecoms Service Quality for Brand Loyalty, International Business Review, 6(4).

  • Iyamabo, Jeremiah and Otubanjo, Otubanjo B. (2013), A Three-Component Definition of Strategic Marketing, International Journal of Marketing Studies, 5(1).

  • Oladipo, Tosin, Iyamabo, Jeremiah, and Otubanjo, Olutayo B. (2013), Employer Branding: Moulding Desired Perceptions in Current and Potential Employees, International Journal of Business & Management.

Peer-reviewed conferences

  • Iyamabo Jeremiah, Reutskaja Elena, Raghubir Priya and Gallo Íñigo (2019), “Price-Denomination Effect”, Paper Accepted at Subjective Probability, Utility, & Decision Making, 18-22 August.

  • Iyamabo Jeremiah, Reutskaja Elena, Raghubir Priya and Gallo Íñigo (2019), “Denomination Choice: An Investigation of How Price Information Affects Spending Behaviour”, Paper Acceptance at the 48th European Marketing Academy Annual Conference Hamburg–Germany, 28 May–31 May.

  • Iyamabo Jeremiah, Reutskaja Elena, Raghubir Priya and Gallo Íñigo (2019), “Price-Denomination Effect”, Special Session Acceptance on “Money Matters: The Effect of Incidental Factors on the Subjective Value Money” (Session Chair: Shelle Santana, Harvard Business School) at the Society for Consumer Psychology, Annual Winter Conference, Savannah-Georgia 28 February–02 March.

  • Reutskaja Elena, Iyamabo Jeremiah, Gallo Íñigo and Raghubir Priya (2018), “Denomination Anchors: Demonstrating the Contingent Nature of the Denomination Effect as a Function of Price Level”, Paper Accepted at the 11th European Association for Consumer Research (EACR) Conference, Ghent University, Belgium.

  • Reutskaja Elena, Iyamabo Jeremiah, Gallo Íñigo and Raghubir Priya (2018), “Denomination Anchors: Demonstrating the Contingent Nature of the Denomination Effect as a Function of Price Level”, Poster Presentation at the 47th European Marketing Academy Annual Conference, University of Strathclyde, UK.

  • Reutskaja Elena, Iyamabo Jeremiah, Gallo Íñigo and Raghubir Priya (2017), “Price Moderates the Denomination Effect”, Full Paper Presentation at the 3rd Mediterranean Consumer Research Symposium, Bocconi University, Milan, Italy, December, 2017.

Non-academic work

  • Oladimeji, Patrick and Iyamabo, Jeremiah (2022). Voter participation in Nigeria’s presidential elections between 2003 and 2019. ObservableHQ.

  • Oladimeji, Patrick and Iyamabo, Jeremiah (2022). Gender and Age Distribution of Federal House of Representatives in Nigeria. ObservableHQ.

  • Oladimeji, Patrick and Iyamabo, Jeremiah (2022). The demographics of House of Rep Members in Nigeria’s National Assembly. ObservableHQ.

  • Iyamabo, Jeremiah (2020). Immigration and Prohibition: Why cash rules payments. Medium.

  • Iyamabo, Jeremiah (2020). Is Less Credit Card Debt Bad for the U.S Economy? Medium.

  • Iyamabo, Jeremiah (2020). On the Decision of Which Debt to Pay First. Medium.

  • Iyamabo, Jeremiah (2020). COVID-19 Prepaid Cards: A Damaging Compromise for the Unbanked? Medium.